In January 2020, the company behind Pioneer DJ became known as Alpha Theta Corporation. Alpha Theta’s brands include the following brand lines: Pioneer DJ for DJ products which we are all familiar with, Pioneer Pro Audio the PA speaker manufacturer, rekordbox for DJ software, Toraiz for music production instruments, and a few others.
Today, Alpha Theta Corporation has launched a new brand called AlphaTheta to join the other bands such as Pioneer DJ, and no doubt we will be seeing a few different DJ product launches with this brand very soon. This move will most likely give them the opportunity to be a bit more experimental with some of the product ranges.